Total net revenue
$1.1M
55.7% net margin across 6 months
Patient Math
From ad spend to compounding revenue. Show the math from acquisition to LTV.
Final customers
1,339
Active customers by month 6, post churn
Cash collected
$2M
Cumulative cash before operating costs
Blended CAC
$350
1,714 new customers from paid ads
Breakeven month
M2
Cumulative breakeven by M2
Paid acquisitions and post-churn carryover
New vs. Return Customers
- Total customers
- New customers
- Return customers
- Churned
Cash vs. net revenue
Profitability Signal
- Cash collected
- Net revenue
Editable 12-month assumptions and outputs
Monthly Projection Matrix
| Month | Ad spend | CAC | Churn | AOV | Network/mo | Provider | Processing | COGS | Shipping | Agency | New | Return | Churned | Total | Cash | Net revenue |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| M1 | 286 | 0 | 0 | 286 | $113,714 | -$12,988 | ||||||||||
| M2 | 286 | 257 | 29 | 543 | $216,057 | $78,934 | ||||||||||
| M3 | 286 | 489 | 54 | 774 | $308,166 | $161,665 | ||||||||||
| M4 | 286 | 697 | 77 | 983 | $391,063 | $236,123 | ||||||||||
| M5 | 286 | 884 | 98 | 1,170 | $465,671 | $303,134 | ||||||||||
| M6 | 286 | 1,053 | 117 | 1,339 | $532,819 | $363,445 | ||||||||||
| M7 | 286 | 1,205 | 134 | 1,491 | $593,251 | $417,725 | ||||||||||
| M8 | 286 | 1,342 | 149 | 1,627 | $647,640 | $466,576 | ||||||||||
| M9 | 286 | 1,465 | 163 | 1,750 | $696,590 | $510,543 | ||||||||||
| M10 | 286 | 1,575 | 175 | 1,861 | $740,646 | $550,113 | ||||||||||
| M11 | 286 | 1,675 | 186 | 1,961 | $780,295 | $585,725 | ||||||||||
| M12 | 286 | 1,764 | 196 | 2,050 | $815,980 | $617,777 |
Cost stack and net revenue
Monthly Unit Economics
- Ad spend
- Agency fees
- Operating costs
What the client should notice
Milestone Readout
Month 1
InvestmentNew customers286
Return customers0
Churned0
Total customers286
Cash collected$113,714
Net revenue-$12,988
Month 2
ProfitableNew customers286
Return customers257
Churned29
Total customers543
Cash collected$216,057
Net revenue$78,934
Month 3
ProfitableNew customers286
Return customers489
Churned54
Total customers774
Cash collected$308,166
Net revenue$161,665
Month 4
ProfitableNew customers286
Return customers697
Churned77
Total customers983
Cash collected$391,063
Net revenue$236,123
Month 5
ProfitableNew customers286
Return customers884
Churned98
Total customers1,170
Cash collected$465,671
Net revenue$303,134
Month 6
ProfitableNew customers286
Return customers1,053
Churned117
Total customers1,339
Cash collected$532,819
Net revenue$363,445